100+ Articles Why Write an eBook?
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It's not true that everything that has been said has already been written. Since
that unfortunate axiom came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the mindsets of entire nations
have changed.
The fact is that this is the perfect time to write an ebook. What the publishing
industry needs are people who can tap into the world as it is today – innovative
thinkers who can make the leap into the new millennium and figure out how to
solve old problems in a new way. Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information to the millions of people who
are struggling to figure out how to do a plethora of different things.
Let's say you already have a brilliant idea, and the knowledge to back it up that
will enable you to write an exceptional ebook. You may be sitting at your computer
staring at a blank screen wondering, "Why? Why should I go through all the trouble
of writing my ebook when it's so impossible to get anything published these days?
Well, let me assure you that publishing an ebook is entirely different than
publishing a book in print. Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why you should take the plunge
and get your fingers tapping across those keyboards!
Submitting a print book to conventional publishing houses or to agents is similar to
wearing a hair shirt 24/7. No matter how good your book actually is, or how many
critique services and mentor writers have told you that "you've got what it takes,"
your submitted manuscript keeps coming back to you as if it is a boomerang
instead of a valuable mine of information.
Perhaps, in desperation, you've checked out self-publishing and found out just how
expensive a venture it can be. Most "vanity presses" require minimal print runs of
at least 500 copies, and even that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing
and binding. Add in distribution, shipping, and promotional costs and - well, you do
the math. Even if you wanted to go this route, you may not have that kind of
money to risk.
Let's say you already have an Internet business with a quality website and a
quality product. An ebook is one of the most powerful ways to promote your
business while educating people with the knowledge you already possess as a
business owner of a specific product or service.
For example, let's say that you've spent the last twenty-five years growing and
training bonsai trees, and now you're ready to share your knowledge and
experience. An ebook is the perfect way to reach the largest audience of bonsai
enthusiasts.
Ebooks will not only promote your business - they will help you make a name for
yourself and your company, and establish you as an expert in your field. You may
even find that you have enough to say to warrant a series of ebooks. Specific
businesses are complicated and often require the different aspects to be divided in
order for the reader to get the full story.
Perhaps your goals are more finely tuned in terms of the ebook scene. You may
want to build a whole business around writing and publishing ebooks. Essentially,
you want to start an e-business. You are thinking of setting up a website to
promote and market your ebooks. Maybe you're even thinking of producing an
ezine.
One of the most prevalent reasons people read ebooks is to find information about
how to turn their Internet businesses into a profit-making machine. And these
people are looking to the writers of ebooks to provide them with new ideas and
strategies because writers of ebooks are usually people who understand the new
cyberspace world we now live in. Ebook writers are experts in Internet marketing
campaigns and the strategies of promoting and distributing ebooks. The
cyberspace community needs its ebooks to be successful so that more and more
ebooks will be written.
You may want to create affiliate programs that will also market your ebook.
Affiliates can be people or businesses worldwide that will all be working to sell your
ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to
aim for specificity. Research what's out there already, and try to find a void that
your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring
for elderly pets? How about the fine points of collecting ancient pottery?
You don't have to have three masters degrees to write about your subject. People
need advice that is easy to read and easily understood. Parents need advice for
dealing with their teenagers. College students need to learn good study skills -
quickly. The possibilities are endless.
After you've writtten your ebook
Getting your ebook out is going to be your focus once you've finished writing it, just
as it is with print books. People will hesitate to buy any book from an author
they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in the form of promoting
your own business and getting your name out. You will find affiliates who will ask
you to place their links within your ebook, and these affiliates will in turn go out
and make your name known. Almost every single famous ebook author has started
out this way.
Another powerful tool to attract people to your ebook is to make it interactive.
Invent something for them to do within the book rather than just producing pages
that contain static text. Let your readers fill out questionnaires, forms, even
crossword puzzles geared to testing their knowledge on a particular subject. Have
your readers hit a link that will allow them to recommend your book to their friends
and associates. Or include an actual order form so at the end of their reading
journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book.
The fact is just as true for books in print as it is for ebooks.
That's why ebooks are so essential. Not only do they provide a forum for people to
learn and make sense of their own thoughts, but they can also serve to promote
your business at the same time.